We begin with the foundational course Why Representation Matters – The Importance of Diversity which is ideal for beauty industry professionals, including hairstylists, makeup artists, and salon owners, as well as students aspiring to enter the beauty field. It is designed for those who are committed to fostering a more inclusive and diverse industry. By the end of this course, students will have a profound understanding of the importance of diversity and representation in the beauty industry, equipped with the skills to address and embrace the needs of a diverse clientele.

Important Note: The Efe training curriculum was developed in conjunction with hands-on sessions that will be offered at a later date. This first module must be completed in its entirety as it is a pre-requisite for participation in future trainings – no exceptions. All future sessions focus on practical skills instruction with mannequins and/or models on topics such as identifying and cutting different textures, barbering, chemical services and finishing. Combining theoretical learning with practical application ensures students are well-prepared to implement diversity in their professional practice. Interactive lectures, group discussions, and hands-on activities will be utilized to create a dynamic and engaging learning experience.

Course Overview
This is a comprehensive training designed to equip students with the knowledge and skills necessary to implement diversity in the beauty industry. This class emphasizes the critical importance of representation and inclusivity, preparing students to meet the needs of a diverse clientele with confidence and cultural competence. 

Learning Objectives

1. Understand Diversity Concepts and Statistics: Students will explore key diversity concepts and examine relevant statistics to understand the current landscape of the beauty industry. This foundational knowledge will highlight the importance of inclusivity and representation in professional practices.

2. Recognize the Importance of Representation: Through engaging discussions and case studies, students will gain insight into why representation matters in the beauty industry. They will learn about the positive impact of diverse representation on both professionals and clients.

3. Hands-On Hair Techniques: Before diving into practical skills, students will reflect on the importance of diversity in their work. This will ensure they approach hair styling with an inclusive mindset, ready to cater to all hair types and textures.

Removing the Fear – Understanding Stigma

1. Identifying Biases and Prejudices: This module addresses the biases, prejudices, and stigmas that exist in society and within individuals. By recognizing these elements, students will learn to challenge and overcome them.

2. Addressing Stigma in the Beauty Industry: Students will engage in activities and discussions aimed at dismantling stigmas related to hair types, skin tones, and cultural beauty standards. This will foster a more inclusive and supportive environment for all clients.

3. Practical Application: Through guided exercises, students will practice techniques that prioritize empathy and understanding, ensuring they can meet the diverse needs of their clients with respect and professionalism.

Andrea Sampson – About
Andrea Sampson serves as the President and CEO of Efe Magazine, a trailblazing publication that stands as Canada's premier diverse magazine within the professional beauty industry. As a dynamic entrepreneur, accomplished keynote speaker, and dedicated educator, Andrea is passionately committed to advancing inclusivity and representation in the professional beauty sector.

With a keen focus on raising awareness of diversity in the Canadian market, Andrea has become a prominent figure in the industry. Her influence extends beyond print, as she has been featured on esteemed television programs such as The Social, Marilyn Dennis, ET, and CityLine. Recognized as a multicultural expert, Andrea has played a pivotal role in simplifying the understanding of textured hair.
 
Andrea's engaging keynotes delve into various topics, including motherhood, entrepreneurship, and the critical importance of representation. Additionally, Andrea has written an award- winning curriculum for the beauty industry, enhancing the learning experience with a focus on all hair types, ensuring that future professionals are well-equipped to cater to diverse clientele.
 
Her career serves as a testament to her unwavering commitment to empowerment, leadership, and diversity, not only within the beauty industry but also in the broader global context. Andrea Sampson stands as a driving force, fostering positive change and shaping a more inclusive world.